What’s the point of creating a course that no one wants?
No point at all, right?
YET, we find hundreds of eLearning designers creating courses that nobody wants. Courses which the designers themselves can’t figure: who would want!
It should ALWAYS be the other way around.
Designers must first understand their target audience and then build content around their needs, circumstances, limitations, preferences, and wants. This means that one must move beyond the common descriptions handed out by SMEs, the manager, or even the client.
Hence, this post where I will talk about empathy mapping — an intuitive, yet highly powerful framework that uses a set of questions that puts you in your audience’s shoes. It is a great way for engaging with SMEs as well as performing your own research.
Sourced through Scoop.it from: info.shiftelearning.com